Best Online Brokers and Stock Trading Platforms of November 2023

The vast bulk of stock trading nowadays occurs via electronic intermediaries. Investment brokers battle it out for new business in a cutthroat industry. Not only do they provide many of the same services, but they’re also matching one another in costs – which are now generally $0.

This means that the sort of trading you want to engage in will now determine which brokerage accounts are ideal for stock trading.

When it comes to investing, certain trading systems provide a more holistic perspective. Some people create sub-markets to specialize in sophisticated investment strategies or the trading of options. If you want to maximize your returns, choose a broker that shares your investing philosophy.

Below is a list of the greatest online brokers and stock trading platforms I’ve seen, each of which specializes in a certain trading method. Each broker is “the best” at something; we’ll leave it to you to select which will work best for you.
Self-Directed Investing at J.P. Morgan

Ideal for the Average Investor
Initial Investment Required: Zero Dollars

No commissions on stocks or ETFs; $0.65 per Options trade.

If you’re a novice investor looking for an easy trading platform, the JP Morgan Self-Directed Investing account is a great option. You may manage your banking and investment accounts in one convenient location, much as with the Axos SDI account.

Users with less experience in the financial markets may find the platform’s Portfolio Builder and Wealth Plan dashboard to be particularly helpful.


Integration of Chase

Easy-to-use trading interface

Included is a robot-based advisor.

Rewards for joining


Poor availability of outside studies

No Investing in Divisible Shares

not a place to trade futures, currencies, or cryptocurrencies

Second, Loyalty

Ideal For: Every Situation

Minimum Outlay: Zero Dollars

Options ($0.65 per contract) and U.S. stocks ($0) have no commissions.

Fidelity is our top option overall, offering much to offer long-term seasoned investors and newcomers both. It’s a full-service broker that allows for fractional share trading and provides access to a wide variety of financial instruments at reasonable fees. In addition, Fidelity’s excellent customer service makes it a more alluring option.


Reliable processing of orders

High-quality trading resources and exhaustive study

There are no membership costs or minimum

Fee-free trading of stocks and ETFs

Funds that don’t charge a fee


That means no futures, FX, or cryptocurrency trading.

High cost of using a broker to make a deal

Thirdly, the general public

Best Use Case: Non-Conventional Assets

Initial Investment Required: Zero Dollars

No commissions on stock, ETF, or cryptocurrency trades.

We admire the variety of Public’s other investments. Besides the usual suspects of stocks and ETFs, your portfolio may also include bitcoin, works of art, luxury items, and collectibles. The minimum investment on Public’s stock and cryptocurrency exchange is only $1.

Community financial advice, webinars, strong analytical tools, third-party research, and learning materials make Public a good fit for both novice and seasoned investors.


Allows for Partial Ownership

Collective wisdom

Superior methods for gathering information


Insufficient Account Options

Neither stocks nor bonds nor options

Invalid wallet address; no crypto transfers allowed

T.D. Ameritrade, No. 3

Excellence in User Experience

Minimum Outlay: Zero Dollars

Stocks, ETFs, and Options Trading Fees: $0 (+ $0.65 per contract).

The whole user experience at TD Ameritrade has won us over. Both novices and seasoned traders will find TD Ameritrade’s educational resources and trading tools useful.

Its cutting-edge trading technology, mobile app, and instructional materials are unrivaled. Customer service is also a top priority for this organization, with many channels available around the clock.


Large collection of books for study and reference

An outstanding collection of securities

Over 9,000 NTF mutual funds

There are 2 investment applications for both amateurs and pros.


0% fractional ownership

Fee increases for certain operations

There will be no crypto-to-crypto transactions.

Four. Webull

Ideal for Mobile Stock Trading Apps

No Money Down Guaranteed

Options, Exchange Traded Funds, and Stocks all have no per-contract trading fees.

To facilitate trading on the move, Webull provides a user-friendly mobile app loaded with real-time data and sophisticated analytical tools.

Fractional shares may be purchased with as little as $5, and new investors get free stock as a sign-up incentive. If you’re an experienced stock trader looking for a streamlined smartphone experience, this is a great option.


Easy-to-use software

low prices

Cryptocurrency Trading

IRA options include conventional, Roth, and rollover


Lack of a Mutual Fund

Scarce materials for teaching

There’s no real-time chatting feature

Investor Charles Schwab

Perfect for: Novices

Minimum Outlay: Zero Dollars

Stocks, ETFs, and Options Trading Fees: $0 (+ $0.65 per contract).

We recommend Schwab to first-time investors. Schwab Trading Services offers extensive learning tools, and the company’s hundreds of locations around the country make it easy to get in touch with a representative.

It’s a great option for active and seasoned investors since there are no commissions and there is a wide variety of funds to choose from.


More than 4,300 non-traded funds

Low or no opening deposit required

Comprehensive resources for study

Partial ownership

Support for customers around-the-clock


There will be no direct currency exchange or cryptocurrency trading.

ETFs do not issue fractional shares.

Margin rates on average

Ally Invest, No. 6

Investments and High-Interest Savings Accounts

Minimum Outlay: Zero Dollars

Options ($0.50 per contract) and U.S. stocks ($0) have a $0.50 trading fee.

If you want a single location for all of your financial investments and online savings, Ally Invest is an excellent option. Ally’s accessibility across platforms and investing flexibility are major selling points for us.

DIY investors get access to Ally’s full suite of trading tools, while managed portfolio customers pay no advisory fees.


Trading stocks, ETFs, and options at no cost to you.

Bank account linking with Ally

Aid to Customers

Motivating reward


No mutual funds that have no transaction fees (NTF)

0% fractional ownership

Minimum Investment for Managed Portfolios is $100.

7 – Robin Hood

In particular, cryptocurrencies, stocks, and ETFs

Initial Investment Required: Zero Dollars

Options, Exchange Traded Funds, and Stocks all have no per-contract trading fees.

Robinhood is our top pick for a straightforward software that facilitates trading in a wide variety of cryptocurrencies, stocks, and ETFs. It’s a great way to get started in active trading, since you can acquire fractional shares for as little as a dollar.

We also like Robinhood because of its user-friendly interface. Robinhood is a well-designed app with premium features such as access to data from Morningstar and Nasdaq.


There are no fees or minimum balances required.

Simple and easy business dealings

Exchange of Partial Shares

Trading and storing cryptocurrency

Financial record keeping


Lack of a Mutual Fund

Minimal assistance for customers

Not much in the way of free research
No. 8: TradeStation

Top Choice: High-Tech Trading Tools

No Money Down Guaranteed

Commissions for trading mutual funds are $14.95 per transaction, but trading stocks, ETFs, options ($0.50 per contract), futures, or cryptocurrency costs nothing.

TradeStation’s powerful features and user-friendly interface make it a top choice for serious traders. An advanced investment simulator allows savvy traders to try out different strategies, place orders quickly, and access a wide variety of complicated trading instruments.

Even for infrequent investors, TradeStation’s low or nonexistent fees on stocks and ETFs and extensive asset offerings (including cryptocurrency) make it a strong contender.


Excellent market execution

Stocks, ETFs, and Options without Commission Fees

Securities in a long line


Height of a Curve

Funds that are not NTF

Minimum balance required to avoid inactive account fees

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